"Create your own brand."
You frequently hear this advice. Cliché, yes? But what precisely is a personal brand? Why do you need one, too?
A personal brand is more than just a logo, font, color scheme, or your meaningless "vision board," to start. Your personal brand is what you demonstrate to your target market about who you are and how they should view you.
Why, therefore, is this significant? What's the point of creating a personal brand?
Watch this video to find out.
To expand on the video, here are 5 reasons you should invest in building your brand online:
1. To stand out from the crowd.
If you aren't routinely seen by your audience and followers, they will forget you. You might offer the solutions to people's problems but if you're not there, they won't remember you. it's like winking at your crush in the dark, you're doing it but no one knows about it but you.
For the shy and generally reserved, know that you don't have to use every social media site, but you do need to be present where your audience is.
2. To maintain top-of-mind awareness among your audience
Major brands spend tens of millions of dollars on advertising. However, as an individual brand all you need is consistent, relatable content created in a way that's relateable to your audience and organic to you.
3. To grow your followership
You need an audience of some type, no matter how big or tiny. Every appearance you make, whether in person or online, presents an opportunity to expand your audience and create a vibrant group of devoted followers.
4. To become more relevant
Relevance and visibility are two different concepts. If your audience doesn't connect with your message, it doesn't matter if you're active on every social media network.
Being relevant and relatable can be aided by a strong personal brand. These are crucial elements in creating the "know, like, and trust" element. People transact with other people. People need to see how you can fit into their lives and businesses to accomplish their objectives in order for you to be relevant.
5. To establish connections and draw chances
People are drawn to those who are like them. You will draw in like-minded individuals if your brand is strong and trustworthy. You'll receive recommendations and referrals as a result, which is advantageous for your brand.
What's stopping you from launching out with good relatable content?
I'd be waiting in the comments.
XOXO
Olajumoke
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